⚾️ The neighborhood glove shop goes national

By the time Jimmy Lonetti moved his part-time baseball glove repair hustle out of his Longfellow garage and into a small Minnehaha Ave storefront in 2022, he was used to a certain steady growth. Over the preceding 10 years, what had started as him and his son bumbling their way through lacing gloves for his son's Little League teammates had grown into a daily chore with enough volume to justify its own shop.  

But recently, the growth has been more than steady. It's been spiky, bordering on viral, thanks to a rash of media coverage that he's been happy to have but has done little to court. With the shop's photogenic charm and warm-fuzzy backstory, it's become a self-perpetuating media magnet.