👕 This year's East Lake Liquor t-shirt color is...

Customers have been asking Matt Lerner the same question since Christmas, when last year's East Lake Liquor promotional t-shirts ran out: When are the new ones coming, and what color will they be?

As ever, the store's longtime owner has remained tight-lipped, even among friends, family, and staff. He treats the matter with a nuclear-secrets-level of discretion, which is why, as of this writing, the only people who've known the answer are him, his niece who picks the color, the south Minneapolis printer who produces the shirts, and now, you, dear Longfellow Whatever reader.